Avoid the temptation to prematurely launch the website. Even if a client is breathing down your neck, trying to push for a fast launch, and just wants you to publish files… don’t.  Instead work as fast as you can, in a methodical other and do not cut any corners.  You are ultimately the one who suffers if you launch the site early and forget to update the navigation thus rendering the site unusable, not the client who forced you to launch early.

Plan to launch early in the day and early in the week. If you have the liberty of scheduling a time to launch the site, try to shoot for a date early in the week rather than Friday at 3:00.  More often than not if you have that launch at Friday at 3:00 everyone does a quick test and goes home for the weekend.  On Monday you come back to the office with a inbox full of SOS’s from your client for an error that has been around all weekend.  Even if your traffic is higher on Monday at 10:00am, you will have a better chance of being the first one to pick up on a problem and fix it quickly causing only minimal damage.  An error that goes uncaught for the entire weekend could be very bad news.

Inform the entire team of the launch. Make it a point to inform every member of the team involved with the website launch of the time and date of the launch BEFORE the actual launching of the website.  By making sure everyone is on the same page about the date and time of the launch it will reduce the risk of someone going out to lunch at that critical moment when they are suppose to be publishing files.

Website Launch Checklist

1. Go through entire site and check for spelling and grammatical errors.
2. Validate all code using W3C Validator  http://validator.w3.org/ .  Validate all style sheets using W3C CSS Validator http://jigsaw.w3.org/css-validator/ .
3. Check all forms.  If you have a contact form make sure that you have changed your email address, which you used for testing, to the clients requested email address.  Make sure the reply to address on the forms is the clients and not yours.
4. Test your . htaccess file.  Make sure your website redirects to www, and make sure all existing pages you are replacing have been successfully 301′ed.
5. Ensure that any images that have been referenced absolutely have the production URL and not the development URL.  (i.e. html emails)
6. If any dummy data was added to database or to site while testing make sure to remove prior to launch.
7. If you are launching an ecommerce website, make sure merchant account is out of TEST mode and DEBUG mode is turned OFF.
8. If client has requested, install Google Analytics and/or tracking scripts
9. Make sure all email addresses associated with the website have been setup and tested prior to launching the website. (i.e. contact@yourdomain.com)
10. Test website on multiple browsers and on multiple computers if possible.  Make sure site degrades nicely for IE6. (tip: Ask the client what browser they are running along with what toolbars/plugins that they have.  Even though you have built the website for the general public make sure to please your client first.)
11. If you are using SVN a Version Control System (which you should be) follow these last steps.
    1. Commit all final files to the repository, including user submitted images and content to the repository to publish for the initial launch. (i.e. FCKeditor/TinyMCE user_files, product images from CMS, uploaded PDFs, etc)
    2. Update/push all of latest files to production server.
12. If you are using traditional FTP publishing follow these last steps.
    1. Create final backup of all files from development server.  Ideally you could go to your hosting control panel and gzip entire site directory to download as one file.
    2. Upload all final files to production level FTP.  Make sure to check your final log to see if any files failed to upload for one reason on another.
13. Repeat steps 3,4 and 10  Even though you have already done these steps, take the time and do them again.  It can never hurt to do 5 minutes more of testing.

Conclusion

This list may not work for everyone so if I left something out which you do every time you launch a new site please tell us about it.  We all have to launch sites and we all want them to go as smoothly as possible, the more information that gets shared on successful launches the better.

Article from: http://ow.ly/gTMG

UCLA’s Semel Institute for Neuroscience and Human Behavior is one of the hotbeds of this brain research, with Drs Gary Small, Susan Bookheimer and Teena Moody doing a number of interesting fMRI studies looking at the impact of technology on our neural networks. One study in particular was fascinating to me, looking at how internet searching activated different parts of the brain. I had a chance to connect with Dr. Moody and ask her more about the study. In today’s column, I’ll share some excerpts from that interview.

The study was conducted with older participants and the goal was to see if the Internet could be used as a way to “exercise” the brain, slowing mental decline. One of the fascinating outcomes was not just which parts of the brain “fired” when searching, but the difference in the level of mental activity between practiced searchers (called the Internet savvy) and newbies (called the Internet naïve). This touched on a number of areas that overlapped with my thoughts and research findings in the past few years.  The interview touched on a number of areas, including some of the methodological challenges of fMRI research.

Read full article by Gord Hotchkiss on Search Engine Land Blog:

Great post that I found on www.stuntdubl.com…

Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your marketing mix.

You’ve seen and heard the success stories, but you’ve been floundering with no traction for the last 6 months. You’ve figured out what social media is. Before you reappropriate that budget, take a look at what you’re doing wrong - or better yet, know the common problems and how to fix them from the start.

Read more here:

Great Article from Mack Collier:

You’ve heard the hype about social media for years now.  Everyone is talking about it, and companies of all sizes are launching blogs and Facebook pages, and joining Twitter.  You’ve heard enough and are ready to take the plunge into the social media waters.

But there’s one question left to answer; How do you know that social media is right for YOUR business?

Read more here

Wikipedia holds 9.25 million articles, written in over 250 languages – and it’s absolutely free to use. But will the pieces of the jigsaw puzzle still fit together if the site accepts advertising, or will it compromise everything Wikipedia stands for? Ian Harris reports

Wikipedia is the world’s ninth most popular website. But last year Wikimedia Foundation’s chairperson Florence Devouard revealed that it’s never more than three months away from closure. Although she later played down her statement, it highlights how funding is an ongoing issue for the world’s encyclopedia, which faces perpetual uncertainty thanks to a model that relies on donation drives rather than selling advertising.

Now in 253 languages, the project attracts 683 million visitors a year. Its soaring success has resulted in a need for more servers and bandwidth. Although Wikimedia has less than 10 full-time employees, who collectively earn just over $107,000, it has huge expenses: bandwidth alone costs up to $100,000 a month. Regular donation drives only raise about a third of what’s needed. The rest comes from benefactors like Bono and Seagate’s Stephen J Luczo.

So how could Wikipedia generate more income? Read more here

Article .NET Magazine