The New Rules of Website Design, Usability and Revenue
I was just browsing the internet and found this great article form Website Magazine:
Your website can be your business’ greatest asset or its biggest liability, depending on how well you understand the relationship between visual aesthetics, usability and sales. Digital marketing leader OneUpWeb has released a new study that breaks down the keys to success in today’s ultra-competitive environment.
The white paper, Revolutionizing Website Design: The New Rules of Usability, reveals the new standards in website form and function and shows how they directly affect sales. To identify the formula for building balanced websites that deliver maximum returns, OneUpWeb evaluated 100 sites across four different industries: e-commerce, business-to-business, travel and hospitality, and higher education.
full story, you can find here:
http://www.websitemagazine.com/content/blogs/posts/archive/2010/06/16/the-new-rules-of-website-design-usability-and-sales.aspx
