1. What is the name of your company and your current (or intended) URL?
2. Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.
(if none move on to next sections)
3. Do you feel your current site promotes a favorable user experience?
4. What specific areas of your current site do you feel are successful?
5. What shortcomings exist with the current site, and what three things would you change on the site today if you could?
6. What are your primary online business objectives with the site?
7. Describe a typical user that will be accessing your site. How old, gender, occupation, technical aptitude? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
8. What is the primary “action” the user should take when coming to your site (make a purchase, become a member, search for information, ask for more information)?
9. Use a few adjectives to describe how the user should perceive the new site, promotional material, etc. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)
10. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? List the URLs of any sites you find compelling. What specifically do you like about these sites?
11. How do most people find out about your current website? What methods of distributing the URL already exist within the company?
12. Do you intend to keep the site updated? If so how often? Who is responsible for updating and providing content?
13. Additional Notes/Comments:
Your Name (required)
Your Email (required)
